Givti, S., B. J. Tanjung, and C. A. R. Putrie. “The Influence Of Promotion Intensity And Location On Sunlight Product Purchase Decisions In Lion Bekasi”. International Journal of Organizational Business Review, vol. 1, no. 2, Sept. 2026, pp. 143-57, doi:10.61401/ijobr.v1i2.632.